TRonMarketing

September 12, 2008

Social Media Radical ??

Filed under: Social Justice,Social Media — Tony @ 9:50 am
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On the topic of social media check out this weeks Wired for a story that may be a case history for the most radical use of Social Media . Michael Moore who is at the best of times a brilliant contrarian has announced that he  will be  releasing his new film Slacker Uprising for free on the Internet on 23 September.  Interesting timing  would you agree?

The film, called Slacker Uprising (trailer below ), documents the director’s 62-city tour during the 2004 U.S. presidential election, during which Moore rallied young voters to support Democrat John Kerry.

According to the Moore- he’s hoping that the free film will inspire young, apathetic  Americans to vote.  Lets hope for the sake of change that Moore gets his wish granted and there is a huge turnout of young voters ever at the polls in November.

See the full story at – Wired


April 3, 2008

Measuring Social Media

Filed under: BRANDS,Social Media — Tony @ 9:57 am
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Measuring Social Media is something like sucking and blowing at the same time. You can build brand awareness and but To often the metrics are hard to get to. But there is help at hand. Fast Company has launced a new show entitled Global Neighbourhoods TV which is hosted by Shel Israel.

They are all good shows but the one that caught my attention is the most recent where Shel interviews Kami Huyse about how she used Social Media for her client SeaWorld San Antonio. Its sounds like a huge success. The Show

Interesting article in Marketing Vox “Social Media Marketing Still Lacks Strong Metrics

March 24, 2008

Creating Desire and Consent

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I purchased a bag of coffee this morning which was festooned in seals and declarations of authenticity and assurance. The coffee was apparently pesticide free, organic- fair trade- and another sticker boldly declared the bag was recyclable. Talk about a winner.

All those “third party authorities” had pleaded the cause to buy that bag of coffee. I was convinced and I bought the coffee . Some smart marketer somewhere with a lineage that stretches back to Edward Louis Bernays and ultimately back to Freud was having a chuckle. They had done it again. Bernay’s favorite techniques for manipulating public opinion was the indirect use of “third party authorities” to plead his clients’ causes. “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway,”

As we know marketing and public relations has a lot to thank Benays and Freud for. We work hard to craft desire and engineer consent. As Bernays pointed out “If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? .” Bernays called his scientific technique to which all markets are deeply indebted – the “engineering of consent.”

Here is Bernays on “Propaganda and Public Relations”

 

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