March 21, 2008


Filed under: BRANDS,Marketing,personal brand — Tony @ 6:18 pm
Tags: ,


Hillary Clinton is instantly recognizable and has tons and tons of experience. But she is sliding. Imagine being her adviser. As any good brand strategist you would weight her brand equity against her performance.

What to do?. Do you bet the farm on her equity, hope for the best and plow in more money or do you change her path entirely and change her brand. You have nothing to lose Hillary your brand is not resonating. Seems to me Barack  Obama has resonated with the public.  Hillary take a few cues from him. Step out of it and redefine yourself. Remember what Cadillac did and how they changed their frumpy image?. They stepped out of the past and repositioned themselves and they won.
Unlike Seth Godin  who  in an article  “Sunk costs, quitting and the value of your brand” said you should quit. I believe  he got it wrong. You have equity in spades cash it in with  change.

Go for it.


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