TRonMarketing

August 8, 2008

What is happiness ?

Filed under: Lifestyle,Marketing,Marketing /Lifestyle — Tony @ 10:33 pm

In my time I have sown doubt and elevated hapiness as a marketer. I do know the power of desire. What I am struggling with is the reality that most of us – including me are asleep at the switch.

As we are all searching for hapiness let me share a You Tube classic that features Epicurus. ITs in three parts so make sure you watch them all. You will be happier. PS make sure you follow through with all of them.  Part 2 and Part 3.

Enjoy and share your comments on Happiness

Are we stupid and other summer thoughts

Filed under: BRANDS,Lifestyle,Marketing — Tony @ 9:37 pm
Proust and the Squid

Proust and the Squid

First I must apologize and do my “mea culpa” … I skipped town as soon as a taste of summer touched the air- without explanation  and my readership understandably  plummeted. Go figure the writer left the building- and that is not good.  My deepest apologies but I needed to do it.

I needed to step back from the art and craft of marketing to review my place on this little blue planet of ours.

I have done a lot of thinking and I will share that over the next few weeks.  Hopefully it will make sense. One thing that has really got me bothered is close to home. I love tech and I love the reality of the web- easy search- comments and interaction- social networks and the global community. That was until I read over the summer Proust and the Squid by Maryanne Wolf.  Its a rough read and unnecessarily academic but it has a punch. Is she right is it possible we are getting stoopider?

I think she is onto something – we have become lazy and  we allow Google to think for us…..

Summer has been glorious but that is  another story.

April 9, 2008

How to get a teens attention

Filed under: BRANDS,Marketing /Lifestyle — Tony @ 10:19 am
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My neighbors spotted teenager asked me about cool adds and I pulled out the well known mustached milk adds. He is after all a key market segment. His comment “whatever” told it all.
Since that humiliating experience I have been on a mission to catch his attention. A few days ago I heard about the California Milk Campaign which tries irony. Think shades of Spinal Tap and a retro young ironic hip cool vibe? Who would have thought to put milk inside a guitar? In the hands of a musical phenom by the name of White Gold?
And you may ask what was the spotted ones response. Coool or something like that. Anyway it seems irony is the new cool. I am cool again. Respect.

April 8, 2008

Clinton vs Obama is Obama ahead ?

Filed under: Economy,personal brand,Public Relations,Social Justice — Tony @ 4:14 pm

The Gallup daily reports that the the democratic race seems to be widening between Barack Obama and Hillary Clinton. I love survey groups like the Gallup Poll . They get me thinking.
HAS HILLARY CLINTON LOST THE BATTLE – SHOULD SHE RETIRE?

There is gold in those System Stats

This morning I had a brain jolt when reading “Seth Godin’s Blog” where he argues that Firefox users are a group with distinct characteristics and tendencies. He calls Firefox users “a self-selected group of clickers and sneezers and power users.” He backs this characterization with some interesting observations and facts from their use of Squidoo. (one of his brilliant ideas). He writes:

“Example: 25% of the visitors we track at Squidoo use Firefox, which is not surprising. But 50% of the people who actually build pages on the site are Firefox users. Twice as many.”

“This is true of bloggers, of Twitter users, of Flickr users… everywhere you look, if someone is using Firefox, they’re way more likely to be using other power tools online. In order to use Firefox, you need to be confident enough to download and use a browser that wasn’t the default when you first turned on your computer. That’s an empowering thing to do. It isolates you as a different kind of web user.

I missed that one. I must be honest the last time I worried about system stats was in the snail pace days of dial-up. I am going to look at the system stats of all my clients. Way to go Seth and thanks for opening up a pot of data gold. I can see a new love for system stats in the land of marketing.

Do yourself a favor and layout a few dollars and buy Seth Godin’s latest book Meatball Sundae: Is Your Marketing out of Sync? Read it and go for the brain jolt- this book is packed with edgy insight. Not only do you see the lights but Seth revisits some of his most popular marketing advice.

Is Seth onto something? Share your thoughts on the characteristics of Firefox users.

April 6, 2008

Cache reserves and canoes

Filed under: Lifestyle,Technology — Tony @ 9:18 pm
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Sunday is for reflection and today I came across a gem of technology trivia.

Cache which we know is temporary storage entered English in the 17th century from highly volatile but very proud crews of Canadian French and Indian adventurers called Voyageurs. The Voyageurs piloted huge canoes deep into the Canadian north. Those trips were long and required a lot of energy so the Voyagers placed along the way secret “cachers” of food. And thats how cache- as a on demand reserve entered our technology vocabulary – riding on a canoe.

Who would have guessed?

April 5, 2008

Top 10 Google Search Shortcut Tips

Filed under: Email Marketing,SEM & SEO,SEO/PPC,Toolkits — Tony @ 9:52 am
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On April 1st John Jantsch, author of Duct Tape Marketing, posted his “Top 10 Google Search Shortcut Tips”. I though it was another April Fools Joke. What a mistake.
These tips are gems and essentials. As John notes “Using specialized Google searches for SEO and competitive research is a pretty simple, but powerful tool. Many times you can improve your ranking for important search phrases by better understanding the construction of pages that rank well ahead of you. Studying and understanding how a well ranked page is optimized and having access to a list of sites that link to these pages will tell you a great deal about what you may need to do to get similar results.”

Check out John Jantsch’s list at My Top 10 Google Search Shortcut Tips

GREAT LIST

April 3, 2008

HOW TO ALIENATE YOUR CUSTOMERS

Filed under: Email Marketing,Marketing — Tony @ 2:55 pm
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On April Fools Day I received an email from a pure pay online rug company. They are very successful and there is a lot to admire. What shocked me was how damaging to the company their recent email campaign was. Someone was asleep at the switch.

They had forgotten about their relationship to their clients and they had forgotten the most fundamental issues of appeal and e-mail marketing. The email stated I was the lucky winner of a rug from the company. I was excited and clicked on the email and the first message above the fold I got was April Fools. I had lost. First impressions above the fold count folks..message first.

The image below tells the story. I took a snapshot of what was above the fold on my screen. That is the absolute sweet spot. This is example of how not to email market. Make sure you get to the point quickly and do it above the fold. How many of us scroll down below the fold on the screen. Be honest – I have a 17 inch screen.   PS: Below the fold was a great offer. TO LATE

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Behavioral Targeting is coming of age

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Tom Hespos in an article in Imedia Connection on Behavioral targeting makes a startling claim about its effectiveness. He writes that ” It’s not uncommon to see 1,000 percent lifts in clickthrough and conversion rates when adding behavioral targeting to an online ad effort. With that kind of performance differential between targeted and untargeted ads, it’s more important than ever to understand how your ads are being targeted.Behavioral targeting has captivated marketers and agency people alike with promises of increased return, but it wasn’t until fairly recently that behavioral targeting learned how to scale appropriately. For example, when Tacoda was in the enterprise software business, its clients realized that BT’s biggest issue wasn’t identifying people according to their web behaviors but rather how to find enough people fitting certain behavioral criteria to make campaigns worthwhile.”
Its a great read. Also have a look at Neil Perry’s article on “Agencies & Behavioral Targeting”

Measuring Social Media

Filed under: BRANDS,Social Media — Tony @ 9:57 am
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Measuring Social Media is something like sucking and blowing at the same time. You can build brand awareness and but To often the metrics are hard to get to. But there is help at hand. Fast Company has launced a new show entitled Global Neighbourhoods TV which is hosted by Shel Israel.

They are all good shows but the one that caught my attention is the most recent where Shel interviews Kami Huyse about how she used Social Media for her client SeaWorld San Antonio. Its sounds like a huge success. The Show

Interesting article in Marketing Vox “Social Media Marketing Still Lacks Strong Metrics

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