TRonMarketing

September 12, 2008

Social Media Radical ??

Filed under: Social Justice,Social Media — Tony @ 9:50 am
Tags: ,

On the topic of social media check out this weeks Wired for a story that may be a case history for the most radical use of Social Media . Michael Moore who is at the best of times a brilliant contrarian has announced that he  will be  releasing his new film Slacker Uprising for free on the Internet on 23 September.  Interesting timing  would you agree?

The film, called Slacker Uprising (trailer below ), documents the director’s 62-city tour during the 2004 U.S. presidential election, during which Moore rallied young voters to support Democrat John Kerry.

According to the Moore- he’s hoping that the free film will inspire young, apathetic  Americans to vote.  Lets hope for the sake of change that Moore gets his wish granted and there is a huge turnout of young voters ever at the polls in November.

See the full story at – Wired


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September 11, 2008

Social Media 101

Filed under: BRANDS,Marketing,Social Media — Tony @ 8:29 pm
Social media essentials

Social media 101

Social Media is huge and becoming huger. ( is that a word ???  M where are u ??)  Anyhow my clients are tripping over themselves because marketing carpet bombing and push marketing is on its knees.  Go figure after treating everyone as a group we are now getting personal. Its real and now we as marketers have to get real. We have to engage and talk. To guide you on your  path here is a grab bag of some great free booklets on social media  that  Chris Brogan a ten year veteran of using social media has brought together. Thanks Chris. Great work

In his blog Chris writes:

“It’s interesting what you can find when you look around a bit on Google. I thought I’d look for a few new ebooks to read. I found 20 different ones that might be interesting to you. It never hurts to get a few different perspectives. In all cases, the first link is to a PDF file, the second link is to the site where it’s hosted.

20 Free eBooks About Social Media

  1. The New Rules of Viral MarketingDavid Meerman Scott
  2. Marketing AppleMarketingApple.com
  3. Masters of MarketingStartup Internet Marketing
  4. Podcast Marketing eBookChristopher S. Penn
  5. Google Adwords SecretsSEOBook
  6. Get Viral Get VisitorsStacie Mahoe
  7. Marketing With Case StudiesDynamic Copywriting
  8. How to Write a Marketing PlanGeisheker Group
  9. SEO for WordPress blogsBlizzard Internet
  10. Social Web AnalyticsSocial Web Analytics
  11. Geeks Guide to Promoting Yourself With TwitterGeekpreneur
  12. The Zen of BloggingHunter Nutall
  13. What is Social MediaiCrossing
  14. A Primer in Social MediaSmashLab
  15. Effective Internet PresenceEffective Internet Presence
  16. Introduction to Good UsabilityPeter Pixel
  17. Increasing the Response to Your Email Marketing ProgramCRM Transformation
  18. We Have a Website. Now What?Craig Rentmeester
  19. Blogs & Social MediaPRSA
  20. The Podcast Customer RevealedEdison Media Research

September 6, 2008

Where were the experts for Sarah Palin???

Filed under: BRANDS,personal brand,Public Relations,SEO/PPC,Social Media — Tony @ 5:02 pm
Sarah Pallin Republican VP

Sarah Palin Republican VP

The essentials for getting onto the  world stage  and being prepared online is beautifully illustrated by  the story  of the Republican VP mate for John McCain namely the chosen Republican VP Sarah Palin.

Why this stern warning?  Well Sarah Palin who  is a virtual unknown in political circles outside of her home state of Alaska, where she presides as Governor was recently chosen as John McCain’s running mate.  Here is the shocker  well apparently McCain’s running mate Sarah Palin does not own her own domain name   http://www.SarahPalin.com. What was she thinking when she neglected the online world and what were handlers thinking?   Someone is about to get rich.

PS:  Take a lesson. Before you launch yourself into the digital domain  as a business, a personal brand or a politician make sure you own your name or identity   on facebook, fliker, twitter etc.

Here is what I found be warned.

September 4, 2008

Building a Personal Brand with Blogs and Resumes

A Blog is the new resume and blogging for any marketer is essential.  Clients want to know how you think. They really do-  so now with that trade secret exposed and cast into the wind lets have a look at what makes up the essentials of a good Blog ( Next week: Facebook, LinkedIn–I am there just search for Tony Russell… then there are  ways  that I will show to launch your profile by  using   flickr, YouTube etc)

Remember:

  • The blog is the new resume.  And that’s not a joke.
  • Starting a personal/professional blog can be your social media resume and sandbox.
  • If you work at a large organization,  ask and they will tell- you’re going to need  some corporate blogging guidelines. There are tons.
  • Remember a Blog is all about the audience  so write content to elicit conversation, not act as the voice of the BIG GUY/WOMAN telling people what’s right and wrong.
  • Once again remember its a conversation- find a  writing voice and editorial style and  stick to it – its your brand.
  • Pick your platform wisely.  “Google juice” is what its all about so choose wisely you don’t want to run into a situation where you’re on one platform (e.g. Blogger) and want to switch to another (e.g. WordPress.
  • The best way to get your blog audience to grow  is to follow the people you want following you. So keep a bookmark folder of your favorites. Study them. They are successful for a reason
  • Make sure you back link to your favorites when you copy their ideas and be honest.
  • Know what’s on your audience’s minds and follow the news and the trends. To grab an audience always try to hook your editorial with the day’s headlines.
  • If you need advice please contact me. I will continue this post theme next week
  • Good luck in building your personal brand.

April 3, 2008

Measuring Social Media

Filed under: BRANDS,Social Media — Tony @ 9:57 am
Tags: ,

measurng-social-media.jpg

Measuring Social Media is something like sucking and blowing at the same time. You can build brand awareness and but To often the metrics are hard to get to. But there is help at hand. Fast Company has launced a new show entitled Global Neighbourhoods TV which is hosted by Shel Israel.

They are all good shows but the one that caught my attention is the most recent where Shel interviews Kami Huyse about how she used Social Media for her client SeaWorld San Antonio. Its sounds like a huge success. The Show

Interesting article in Marketing Vox “Social Media Marketing Still Lacks Strong Metrics

March 28, 2008

Social Media & Obama and Clinton Campaigns

Jennifer Jones the creator and host of Marketing Voices™ recently interviewed Pete Blackshaw EVP of Nielsen Online about how the “Barak Obama and Hilary Clinton Campaigns” had used social media.

In the interview there are gems that all marketers and brand managers should take note of.

[podtech content=http://media1.podtech.net/media/2008/03/PID_013477/Podtech_Marketing_Voices__Interview_wi.mp3&postURL=http://www.podtech.net/home/5040/social-marketing-insights-from-the-obama-and-clinton-campaigns&totalTime=825000&breadcrumb=dce6f87ee6ad47febd92c739933e68b4]

March 26, 2008

Measuring Social Media

social-media.jpg

Measuring the benefit of social media is a tough one for the PR and the Advertising industry. To get into the debate read a great article on the metrics of Social Media in Adweek written by Brian Morrissey (full article here.)

Many bloggers are weighing in with their comments. I liked the blog “ITS A HARD KNOX LIFE” written by Dave Knox who is a Brand Manager at Procter & Gamble and part-time marketing consultant. Dave’s comments capture how the larger brands and industry view social media. He notes that “The largest advertisers (like P&G) have embraced the traditional aspects of social media, putting up banner ads on MySpace, etc. We are experimenting in order to figure out how to fully embrace social media but measures are the struggle in order to get total buy-in.”

A gem on Dave’s blog is the interchange in the comments area between him and Marcel LeBrun . Mercel believes there are ways to measure social media. He writes “First, social media actually produces many measurable artifacts… even more than the traditional media. We can count all of the social breadcrumbs such as comments, unique commenters, social bookmarks, on topic links, video views and all these things provide us with valuable insight into the level of engagement around a topic, how it propagates and who the influencer’s are.

The second point, however, is that the industry has not yet agreed upon a standard set of metrics by which to determine ROI or value. This is the point I am referencing in the above quote. The advertising industry has this; it is page views. Now the advertising industry also recognizes that page views provide an incomplete measure, but it is the current standard nonetheless.

The exciting thing for a brand manager is that you can effectively measure your efforts and brand perception in social media without waiting for the industry to agree on standard measures. We measure several of the “digital breadcrumbs” mentioned above related to brands today and then let users look at the data from several angles.”

It’s a great debate. What I took away is that brand trajectory is now more than ever in the hands of the consumer and marketing, advertising and public relations will never be the same. Thanks.

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