TRonMarketing

September 12, 2008

Great Adsense Update

Filed under: Adsense,google,Media Buying,SEM & SEO,SEO/PPC — Tony @ 5:24 pm

Adsense has released a great  update.  Check out Digital Inspiration because they have  snagged of a few screen shots of the  prototype of Google Analytics featuring information on how a webmaster’s AdSense are doing. For instance, this helps you to find out about the top-earning pages on a given AdSense-powered site of yours. VERY COOL

PS also check out

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September 6, 2008

Where were the experts for Sarah Palin???

Filed under: BRANDS,personal brand,Public Relations,SEO/PPC,Social Media — Tony @ 5:02 pm
Sarah Pallin Republican VP

Sarah Palin Republican VP

The essentials for getting onto the  world stage  and being prepared online is beautifully illustrated by  the story  of the Republican VP mate for John McCain namely the chosen Republican VP Sarah Palin.

Why this stern warning?  Well Sarah Palin who  is a virtual unknown in political circles outside of her home state of Alaska, where she presides as Governor was recently chosen as John McCain’s running mate.  Here is the shocker  well apparently McCain’s running mate Sarah Palin does not own her own domain name   http://www.SarahPalin.com. What was she thinking when she neglected the online world and what were handlers thinking?   Someone is about to get rich.

PS:  Take a lesson. Before you launch yourself into the digital domain  as a business, a personal brand or a politician make sure you own your name or identity   on facebook, fliker, twitter etc.

Here is what I found be warned.

August 13, 2008

6 essential naming tips


BRANDS AND NAMING

Naming is an art that all of us have tried to figure out. It’s a brand strategist’s nightmare. When it comes to choosing a name  we all want to know what works best – should the name be literal, evocative, new, or a historical allusion?

As I said naming is art, craft and magic. To find that perfect name learn from the past and use these 6 classical essential naming styles that will help you find that perfect name. (They all have a cost so beware!!)

Enjoy them and you’ll be on your way to winning the naming game.

Good Luck..

THE CLASSICAL 6 NAMING METHODS

  • DESCRIPTIVE
    Descriptive names describe a brand’s offering. Salesforce.com is a good one. Its straightforward and self descriptive. My tip is use a descriptive name when developing a suite of offerings under one larger brand or company name.
  • SUGGESTIVE
    Suggestive names imply a market position (or positioning attribute) Yakking away on your cell phone and online is absolutely evocative of twittering. Twitter gets my vote. The benefit of “suggestive naming” is that it allows one to be more evocative or emotional opportunities.
  • METAPHORICAL
    Now this is an odd one- hopefully you don’t choose something to obscure. When you use a metaphorical name what is happening is the brand is being directly compared to seemingly unrelated subjects. Jaguar wins my vote. When using metaphorical names, it’s a great way to imbue a car brand in this case Jaguar, for example, with the attributes of a jaguar that is full of grace and sophistication.
  • NEOLOGICAL
    Kodak gets my vote. It’s a new word and .why not create a new word? (PS just have a big budget to explain what its attributes are) Ps: One way to make this a success is to add morphemes—the smallest unit of language that carries meaning into the name.
  • HISTORICAL
    Historical names work best when the brand has a heritage allusion or reference. If your brand has equity in its heritage, use it but do it carefully. Historical characters have skeletons in the closet. Consider the name of the founder, or the first product ever launched. This method often has great “legs” and allows for meaning to be unpacked for years. Voyageur gets my vote- I can see the canoes with strong reliable finding a safe passage.
  • ARBITRARY
    Apple is an example of and arbitrary  brand  with developed distinct characteristics. Arbitrary brands take time and cost a lot of money and these names have almost nothing to do with the brand’s position in the market, nevertheless, people will make meaning of it by connecting your name with what the brand does . Arbitrary names are among the most legally defensible.

Good luck with your naming.. email if you have trouble. TR

April 5, 2008

Top 10 Google Search Shortcut Tips

Filed under: Email Marketing,SEM & SEO,SEO/PPC,Toolkits — Tony @ 9:52 am
Tags: , , ,

On April 1st John Jantsch, author of Duct Tape Marketing, posted his “Top 10 Google Search Shortcut Tips”. I though it was another April Fools Joke. What a mistake.
These tips are gems and essentials. As John notes “Using specialized Google searches for SEO and competitive research is a pretty simple, but powerful tool. Many times you can improve your ranking for important search phrases by better understanding the construction of pages that rank well ahead of you. Studying and understanding how a well ranked page is optimized and having access to a list of sites that link to these pages will tell you a great deal about what you may need to do to get similar results.”

Check out John Jantsch’s list at My Top 10 Google Search Shortcut Tips

GREAT LIST

April 2, 2008

Email Campaigns and deliverability

Email Deliverability

All marketers have silver bullets that they pull out when sales plummet. Usually they are e-mail campaigns, refined PPC, SEO tweaks and so on. To often however the favorite weapon in a slowing economy is e-mail campaigns. They are fast and quick.

Be careful of the temptation to do one more spin of the wheel and do yourself a favor and read Josh Aberants articleThe banes of deliverability” in this weeks DMNews

What caught my eye in Josh’s article is that even if you did everything right as he said “by crafting appealing offers, providing relevant content and targeting those most likely to benefit, some of those e-mail messages still won’t get through”

Apart from the need to be clear on what people are opting in for one also needs to be careful of list fatigue and consumers getting peeved off. The distance between driving them to report your e-mail as spam is very low. Josh Aberant reports in his article that “half a percent is a common threshold —ISPs will take action to block your messages or deliver them to the junk folder.”

March 27, 2008

A Marketers Dream – “Demographic Targetting”

tragetting.jpgGoogle has announced it can do “Demographic Targeting”. What is demographic bidding? Well now you can use your ad word buys and contextual buys to target users of a particular age group or interest (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users’ gender and age on certain sites in the Google content network such as MySpace and Friendster, whose users provide that information about themselves. AdWords receives the data in anonymous and aggregate form from participating partner sites, which means that users can’t be personally identified.

This new feature by Google is huge and has implications to every brand and advertising and marketing target audience. Folks you can now target by demographic. Yes Yes yes

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