September 12, 2008

Great Adsense Update

Filed under: Adsense,google,Media Buying,SEM & SEO,SEO/PPC — Tony @ 5:24 pm

Adsense has released a great  update.  Check out Digital Inspiration because they have  snagged of a few screen shots of the  prototype of Google Analytics featuring information on how a webmaster’s AdSense are doing. For instance, this helps you to find out about the top-earning pages on a given AdSense-powered site of yours. VERY COOL

PS also check out


April 5, 2008

Top 10 Google Search Shortcut Tips

Filed under: Email Marketing,SEM & SEO,SEO/PPC,Toolkits — Tony @ 9:52 am
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On April 1st John Jantsch, author of Duct Tape Marketing, posted his “Top 10 Google Search Shortcut Tips”. I though it was another April Fools Joke. What a mistake.
These tips are gems and essentials. As John notes “Using specialized Google searches for SEO and competitive research is a pretty simple, but powerful tool. Many times you can improve your ranking for important search phrases by better understanding the construction of pages that rank well ahead of you. Studying and understanding how a well ranked page is optimized and having access to a list of sites that link to these pages will tell you a great deal about what you may need to do to get similar results.”

Check out John Jantsch’s list at My Top 10 Google Search Shortcut Tips


April 1, 2008

SEO Optimization And Higher Profits

Filed under: BRANDS,Marketing,SEM & SEO — Tony @ 5:25 pm
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Yesterday I had a conversation with a pure play online store. They were struggling with balancing the costs of their SEM and SEO mix. PPC can be wickedly expensive if you want your brand, product or service to be in a 1-6 page ranking. The only way to win the war is by selecting your battles and aligning your resources wisely.

They had not prepared the battlefield and were burning through Adword buys at great cost.

The first step of battle is making sure your site is ready for a campaign. And that means getting the usability optimized, and making sure the site is search engine friendly. If your site is friendly and aligned with the search engines your organic listing will rocket as will your sales. When one of my clients started to fine tune their site to convert leads from AdWords I saw a leap in sales conversions between 30-45% . The other side benefit was by combining a well-structured site with an accomplished AdWords campaign they saw the cost per acquisition decline by over 55%.

When you do your SEO preparations have in mind which search engines you want to optimize for. Google, Yahoo and MSN all have different approaches. In a surprising study Covario showed that “Certain search engine optimization (SEO) techniques may have very different organic search ranking results depending on the search engine used” The study, based on data from 300 brand Web sites, took place from March 1 through October 15 of last year. Data was collected from Covario’s Organic Search Insight software which tracked Covario’s clients’ SEO practices and their resulting improvements in organic search rankings on Google, Yahoo and MSN. During the study, the software crawled each of the brands’ Web sites two times per month.

According to the study, Google was 15 times as sensitive to technical issues when compared to Yahoo and twice as sensitive when compared to MSN, Macdonald said. In addition, Google was about 25% less sensitive to content issues than the other engines. Google was 50% more sensitive to quality links than MSN, while Yahoo wasn’t sensitive to links “at all,”

My recommendation is take SEO very seriously. Give it time and allocate 10-15% of your online spend to it. It’s a hidden asset that costs little to deploy and has great results – over time.

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