March 21, 2008

Global Happiness Day- Did you grab the opportunity???


As reported in the and on TRonTR it seems this Friday and the next few days have something for everyone. No believer of any sort will be left without his or her own holiday. In what is statistically, at least, a once-in-a-millennium combination, the following will all occur this Friday.How is that for a marketing opportunity. I haven’t seen anyone use it but you would think that the global brands would be tripping over themselves. Especially so in cosmopolitan, multi ethnic cities like Toronto and New York where the rainbow of faiths are so huge . Did any one do anything ???.

Marketers here was the opportunity of a lifetime.

The Opportunity was/is:

Purim, a Jewish festival celebrating the biblical book of Esther
Narouz, the Persian New Year, which is observed with Islamic elaboration in Iran and all the “stan” countries, as well as by Zoroastrians and Baha’is.
Eid Milad an Nabi, the Birth of the Prophet, which is celebrated by some but not all Sunni Muslims and, though officially beginning on Thursday, is often marked on Friday.
Small Holi, Hindu, an Indian festival of bonfires, to be followed on Saturday by Holi, a kind of Mardi Gras.
Magha Puja, a celebration of the Buddha’s first group of followers, marked primarily in Thailand.

Keep me posted.


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