TRonMarketing

September 12, 2008

Great Adsense Update

Filed under: Adsense,google,Media Buying,SEM & SEO,SEO/PPC — Tony @ 5:24 pm

Adsense has released a great  update.  Check out Digital Inspiration because they have  snagged of a few screen shots of the  prototype of Google Analytics featuring information on how a webmaster’s AdSense are doing. For instance, this helps you to find out about the top-earning pages on a given AdSense-powered site of yours. VERY COOL

PS also check out

Social Media Radical ??

Filed under: Social Justice,Social Media — Tony @ 9:50 am
Tags: ,

On the topic of social media check out this weeks Wired for a story that may be a case history for the most radical use of Social Media . Michael Moore who is at the best of times a brilliant contrarian has announced that he  will be  releasing his new film Slacker Uprising for free on the Internet on 23 September.  Interesting timing  would you agree?

The film, called Slacker Uprising (trailer below ), documents the director’s 62-city tour during the 2004 U.S. presidential election, during which Moore rallied young voters to support Democrat John Kerry.

According to the Moore- he’s hoping that the free film will inspire young, apathetic  Americans to vote.  Lets hope for the sake of change that Moore gets his wish granted and there is a huge turnout of young voters ever at the polls in November.

See the full story at – Wired


September 11, 2008

Social Media 101

Filed under: BRANDS,Marketing,Social Media — Tony @ 8:29 pm
Social media essentials

Social media 101

Social Media is huge and becoming huger. ( is that a word ???  M where are u ??)  Anyhow my clients are tripping over themselves because marketing carpet bombing and push marketing is on its knees.  Go figure after treating everyone as a group we are now getting personal. Its real and now we as marketers have to get real. We have to engage and talk. To guide you on your  path here is a grab bag of some great free booklets on social media  that  Chris Brogan a ten year veteran of using social media has brought together. Thanks Chris. Great work

In his blog Chris writes:

“It’s interesting what you can find when you look around a bit on Google. I thought I’d look for a few new ebooks to read. I found 20 different ones that might be interesting to you. It never hurts to get a few different perspectives. In all cases, the first link is to a PDF file, the second link is to the site where it’s hosted.

20 Free eBooks About Social Media

  1. The New Rules of Viral MarketingDavid Meerman Scott
  2. Marketing AppleMarketingApple.com
  3. Masters of MarketingStartup Internet Marketing
  4. Podcast Marketing eBookChristopher S. Penn
  5. Google Adwords SecretsSEOBook
  6. Get Viral Get VisitorsStacie Mahoe
  7. Marketing With Case StudiesDynamic Copywriting
  8. How to Write a Marketing PlanGeisheker Group
  9. SEO for WordPress blogsBlizzard Internet
  10. Social Web AnalyticsSocial Web Analytics
  11. Geeks Guide to Promoting Yourself With TwitterGeekpreneur
  12. The Zen of BloggingHunter Nutall
  13. What is Social MediaiCrossing
  14. A Primer in Social MediaSmashLab
  15. Effective Internet PresenceEffective Internet Presence
  16. Introduction to Good UsabilityPeter Pixel
  17. Increasing the Response to Your Email Marketing ProgramCRM Transformation
  18. We Have a Website. Now What?Craig Rentmeester
  19. Blogs & Social MediaPRSA
  20. The Podcast Customer RevealedEdison Media Research

September 6, 2008

Where were the experts for Sarah Palin???

Filed under: BRANDS,personal brand,Public Relations,SEO/PPC,Social Media — Tony @ 5:02 pm
Sarah Pallin Republican VP

Sarah Palin Republican VP

The essentials for getting onto the  world stage  and being prepared online is beautifully illustrated by  the story  of the Republican VP mate for John McCain namely the chosen Republican VP Sarah Palin.

Why this stern warning?  Well Sarah Palin who  is a virtual unknown in political circles outside of her home state of Alaska, where she presides as Governor was recently chosen as John McCain’s running mate.  Here is the shocker  well apparently McCain’s running mate Sarah Palin does not own her own domain name   http://www.SarahPalin.com. What was she thinking when she neglected the online world and what were handlers thinking?   Someone is about to get rich.

PS:  Take a lesson. Before you launch yourself into the digital domain  as a business, a personal brand or a politician make sure you own your name or identity   on facebook, fliker, twitter etc.

Here is what I found be warned.

September 4, 2008

Building a Personal Brand with Blogs and Resumes

A Blog is the new resume and blogging for any marketer is essential.  Clients want to know how you think. They really do-  so now with that trade secret exposed and cast into the wind lets have a look at what makes up the essentials of a good Blog ( Next week: Facebook, LinkedIn–I am there just search for Tony Russell… then there are  ways  that I will show to launch your profile by  using   flickr, YouTube etc)

Remember:

  • The blog is the new resume.  And that’s not a joke.
  • Starting a personal/professional blog can be your social media resume and sandbox.
  • If you work at a large organization,  ask and they will tell- you’re going to need  some corporate blogging guidelines. There are tons.
  • Remember a Blog is all about the audience  so write content to elicit conversation, not act as the voice of the BIG GUY/WOMAN telling people what’s right and wrong.
  • Once again remember its a conversation- find a  writing voice and editorial style and  stick to it – its your brand.
  • Pick your platform wisely.  “Google juice” is what its all about so choose wisely you don’t want to run into a situation where you’re on one platform (e.g. Blogger) and want to switch to another (e.g. WordPress.
  • The best way to get your blog audience to grow  is to follow the people you want following you. So keep a bookmark folder of your favorites. Study them. They are successful for a reason
  • Make sure you back link to your favorites when you copy their ideas and be honest.
  • Know what’s on your audience’s minds and follow the news and the trends. To grab an audience always try to hook your editorial with the day’s headlines.
  • If you need advice please contact me. I will continue this post theme next week
  • Good luck in building your personal brand.

September 3, 2008

Social Marketing hits the Democrats but Republicans more

Filed under: Marketing /Lifestyle,personal brand,Social Justice — Tony @ 11:14 pm

Jeremiah Owyang a  Snr Analyst at Forrester Research: Social Computing is one of my essential reads in the Blog universe. He is that mix of brainy and practical  which eludes most analysts.

His latest blog on the impact of social media  touches a topic that is close to my heart which is does Social Media skew  left or right?.  Or in my cousins terms does social media  skew  towards Barack Obama or John McCain. My thesis, which I should note is untested, is that by its very nature social media lends itself to Barack Obama as it opens up discussion and that favors the left. I figured it was a check mate.

Social media  is  still a goofy kids bike with safety wheels but it is a huge step forward.   Now I figured  the left or Barack Obama   had an open playing field.

I’m not so sure anymore.

Check out Jeremiah’s   observations on whether  Social Media Space tends to skew s Democratic and towards Barack Obama?

I think it does –  let me know what you think.

Read the article

Viral Marketing as it should be done

Filed under: BRANDS,Marketing,Marketing /Lifestyle — Tony @ 2:17 pm

Viral advertising is a crap shoot as most ‘viral’ ads are made on a shoestring budget on purpose. They  are cheap and nasty and in most cases they don’t really do much for the brand they’re trying to promote, at the best they  supply a mildly entertaining video clip for people to enjoy and forget.

But now “Tah Dah” and please a round of applause for this effort. Ooops I nearly forgot go and check out this viral ad for the new Samsung Omnia i900. This baby rocks and  is more on the money. A great production and a welcomed twist in the usual Gizmodo-type gadget unboxing video.

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