March 27, 2008

A Marketers Dream – “Demographic Targetting”

tragetting.jpgGoogle has announced it can do “Demographic Targeting”. What is demographic bidding? Well now you can use your ad word buys and contextual buys to target users of a particular age group or interest (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users’ gender and age on certain sites in the Google content network such as MySpace and Friendster, whose users provide that information about themselves. AdWords receives the data in anonymous and aggregate form from participating partner sites, which means that users can’t be personally identified.

This new feature by Google is huge and has implications to every brand and advertising and marketing target audience. Folks you can now target by demographic. Yes Yes yes


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