TRonMarketing

March 22, 2008

PR and why you eat Bacon and Eggs

Filed under: Marketing,Marketing /Lifestyle,Public Relations — Tony @ 4:13 pm

eggs-and-bacon.jpgYears ago, Americans grabbed toast and coffee for breakfast. Even juice but public-relations pioneer Edward Bernays changed that when his client Beech- Nut Packing Company wanted to stop the slide of their bacon from the menu of America . (Useful links: The Museum of Public Relations, Edward Bernays)
Bernays used his Uncle Sigmund Freud’s ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast.

He took Freud’s complex ideas on people’s unconscious, psychological motivations and applied them to the new field of public relations.

Just click on the red headphones red-phonessml.jpgand listen to the Story on National Public Radio. Its a fascinating talk. In this case scroll down till you see “A Hearty Breakfast” Its Edward Bernays at his best .


Tomorrow I will post how Bernays used Freud’s ideas to create desire and nothing has been the same since in Marketing and Public relations. And why your cholesterol is so high !!

Other talks worth listening to The Age of Persuasion (Radio)

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