A Blog is the new resume and blogging for any marketer is essential. Clients want to know how you think. They really do- so now with that trade secret exposed and cast into the wind lets have a look at what makes up the essentials of a good Blog ( Next week: Facebook, LinkedIn–I am there just search for Tony Russell… then there are ways that I will show to launch your profile by using flickr, YouTube etc)
Remember:
- The blog is the new resume. And that’s not a joke.
- Starting a personal/professional blog can be your social media resume and sandbox.
- If you work at a large organization, ask and they will tell- you’re going to need some corporate blogging guidelines. There are tons.
- Remember a Blog is all about the audience so write content to elicit conversation, not act as the voice of the BIG GUY/WOMAN telling people what’s right and wrong.
- Once again remember its a conversation- find a writing voice and editorial style and stick to it – its your brand.
- Pick your platform wisely. “Google juice” is what its all about so choose wisely you don’t want to run into a situation where you’re on one platform (e.g. Blogger) and want to switch to another (e.g. WordPress.
- The best way to get your blog audience to grow is to follow the people you want following you. So keep a bookmark folder of your favorites. Study them. They are successful for a reason
- Make sure you back link to your favorites when you copy their ideas and be honest.
- Know what’s on your audience’s minds and follow the news and the trends. To grab an audience always try to hook your editorial with the day’s headlines.
- If you need advice please contact me. I will continue this post theme next week
- Good luck in building your personal brand.
