TRonMarketing

September 3, 2008

Social Marketing hits the Democrats but Republicans more

Filed under: Marketing /Lifestyle, Social Justice, personal brand — Tony @ 11:14 pm

Jeremiah Owyang a  Snr Analyst at Forrester Research: Social Computing is one of my essential reads in the Blog universe. He is that mix of brainy and practical  which eludes most analysts.

His latest blog on the impact of social media  touches a topic that is close to my heart which is does Social Media skew  left or right?.  Or in my cousins terms does social media  skew  towards Barack Obama or John McCain. My thesis, which I should note is untested, is that by its very nature social media lends itself to Barack Obama as it opens up discussion and that favors the left. I figured it was a check mate.

Social media  is  still a goofy kids bike with safety wheels but it is a huge step forward.   Now I figured  the left or Barack Obama   had an open playing field.

I’m not so sure anymore.

Check out Jeremiah’s   observations on whether  Social Media Space tends to skew s Democratic and towards Barack Obama?

I think it does -  let me know what you think.

Read the article

Viral Marketing as it should be done

Filed under: BRANDS, Marketing, Marketing /Lifestyle — Tony @ 2:17 pm

Viral advertising is a crap shoot as most ‘viral’ ads are made on a shoestring budget on purpose. They  are cheap and nasty and in most cases they don’t really do much for the brand they’re trying to promote, at the best they  supply a mildly entertaining video clip for people to enjoy and forget.

But now “Tah Dah” and please a round of applause for this effort. Ooops I nearly forgot go and check out this viral ad for the new Samsung Omnia i900. This baby rocks and  is more on the money. A great production and a welcomed twist in the usual Gizmodo-type gadget unboxing video.

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