The advertising giant Leo Burnett has posted a You Tube video titled “Future Trends in Advertising”. No surprise but Ben Hourahine, Futures Editor at Leo Burnett in London sees a world even more cluttered with visual stimulus where there will be screens everywhere and ads are going to follow you around like a bad memory. So according to Leo Burnett, you can look forward to even more urban spam and a lot less time to appreciate things not pasted with a logo.
Seems to me Ben Hourahine vision and predictions are upon us already. I see a backlash and protest movement coming.
