PR and why you eat Bacon and Eggs

Years ago, Americans grabbed toast and coffee for breakfast. Even juice but public-relations pioneer Edward Bernays changed that when his client Beech- Nut Packing Company wanted to stop the slide of their bacon from the menu of America . (Useful links: The Museum of Public Relations, Edward Bernays)
Bernays used his Uncle Sigmund Freud’s ideas to help convince the public, among other things, that bacon and eggs was the true all-American breakfast.

He took Freud’s complex ideas on people’s unconscious, psychological motivations and applied them to the new field of public relations.

Just click on the red headphones and listen to the Story on National Public Radio. Its a fascinating talk. In this case scroll down till you see “A Hearty Breakfast” Its Edward Bernays at his best .

Tomorrow I will post how Bernays used Freud’s ideas to create desire and nothing has been the same since in Marketing and Public relations. And why your cholesterol is so high !!

Other talks worth listening to The Age of Persuasion (Radio)

Building a Personal Brand

How does one create a personal brand in the age of Google, Face Book and zillions of social networks. The key to growing and building you personal brand is like any form of branding, is all about authenticity.

And here is where we need the most help. I am putting together a toolbox for developing your “Personal Brand”. In it will be links to some of the best tools on Personal Branding.

Here is one. Recordings of “A Brand You World – 2007 Global Telesummit”. You may find a full description of each teleseminar and speaker through the categories on this blog: Teleseminars for Careerists, Teleseminars for Entrepreneurs, and Teleseminars for Talent Managers.

Have Fun and please add links that you found useful.